And in the unlikely event of a lawsuit, one small, well-placed punctuation mark has given the publisher legal cover. L et’s say you’re a publicist crafting a blurb for a book that scored a million dollar advance only to be greeted with negative reviews, including one that gives you a workable sentence: “Although this is an overwritten, derivative, deeply flawed travesty of reality, the deluded author seems to think it’s the great political novel the world has been waiting for.” Cut the first part, capitalize the “t” and you’ve got “he great political novel the world has been waiting for.” You can get away with this trick as long as you cover your tracks with that handy little bracket around the “T,” thus transforming a total trashing into a cause for celebration.
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